One brand. Different moments of care.
The PawUrgent range, organised by when you reach for it.
-
01
Everyday
Daily routines that keep things on track.
-
02
Targeted
Care for a specific area or need.
-
03
Prepared
On hand before you need it.
Practical pet care should be clear, considered and easy to understand.
FREE UK SHIPPING
Every order
AVAILABLE ON AMAZON
Real PawUrgent listings
UK COMPANY
ATD Vision Ltd
ORDER SUPPORT
support@pawurgent.com
Find your PawUrgent.
Pet care organised around what you actually need.
Paw-Biotic Advanced
Daily digestive support paste.
PawUrgent Activated Charcoal Gel
Activated charcoal oral gel.
Calcium Daily Oral Paste
Daily calcium & mineral paste.
Taurine Paste
Daily taurine oral paste.
Advanced Vision Formula
Daily nutritional vision-support formula.
PawProx Activated Charcoal Paste
Activated charcoal oral paste.
PU-Lube Pet Eye Lubricating Gel
Daily eye-care gel.
PU-Natural Pet Eye-Area Care Cream
Gentle external eye-area care.
Meet the range
Two products, two everyday jobs
PAW-BIOTIC ADVANCED
For the days their tummy needs backup
A daily gut-support paste for dogs and cats, built around a prebiotic, probiotic and postbiotic blend, dosed straight from an easy-to-use graduated syringe.
- Helps firm up loose stools
- Soothes and supports the gut lining
- Combines prebiotic, probiotic and postbiotic ingredients
- Comes in an easy-to-dose graduated syringe
ACTIVATED CHARCOAL GEL
One for the first-aid kit, not just the cupboard
A ready-to-use oral gel made with coconut-shell activated charcoal, kaolin and pectin, developed with veterinary input for fast digestive support when your pet has gotten into something they shouldn't have.
- Fast-acting digestive support for accidental exposure to common household toxins
- Made with coconut-shell activated charcoal, kaolin and pectin
- Simple oral gel, ready to use, no mixing required
- Developed with veterinary input
Reviews
What pet parents say
★★★★★
Hope not to use!
This is one of those products that it is wise to have in the first aid box, but hope you never need to actually use it. It has a long shelf life so it can safely be kept in preparation. Given that when you would need to dispense this product into your pooch, which, owing to the situation, will be highly stressful, I think it is worth taking the time when you get the product to read the instructions and have a general idea of how to dispense this product. While it has a ring system to enable the quantity of the dose to be set before depressing the plunger, this is only for toy breeds of dog that only need ½ a tube. In most circumstances, a dog will need one or more full syringes of the product being used. My dog is within the weight to only require 1 full syring but if you have a larger dog, you will need at least 2 of these. This product is designed to give you the chance to get some potentially life-saving medication into your dog, to help stabilise the dog and give your vet the time to provide a treatment.
View PawUrgent Activated Charcoal Gel →★★★★★
Char-coal You Be Prepared?
I hope I never have to use this PawUrgent Activated Charcoal Gel, but I feel reassured having it on hand for emergencies. It's designed to buy you valuable time before you can reach a vet, which could make all the difference. The slightly longer nozzle is helpful for administering directly into a dog's mouth, and I like that it can also be mixed into food if needed. That flexibility is a big plus. My only downside is sizing – you need to buy multiple tubes depending on your dog's weight, which could get expensive for larger breeds and isn't ideal for storage. Different tube sizes would be more practical. Overall, a sensible addition to any dog first aid kit.
View PawUrgent Activated Charcoal Gel →★★★★★
Very effective
While this paste is on the pricier side compared to some alternatives, it's still much cheaper than a vet visit and their recommended product, which is a big plus when you have six dogs. It's a handy product to keep in the cupboard, especially if you have dogs with sensitive stomachs or dogs that will eat just about anything they can find. I've found it very effective for helping settle digestive upsets and firm up loose stools, usually within a couple of doses. The dosing system is excellent. The plunger has clear ruler markings, so you simply turn the dial to the correct dose and administer it without any guesswork. The paste has a consistency similar to runny peanut butter, and while some of my dogs will happily take it straight from the tube, others prefer it mixed into their food. Another advantage is the shelf life, which means you can keep it on hand for when it's needed without worrying about it expiring quickly. Overall, it's an easy-to-use and effective product that I've found well worth having available for those unexpected tummy troubles.
View Paw-Biotic Advanced →★★★★★
Good product, price & delivery time.
I've been using this for my cat and really like the gentle formula. It makes cleaning around her eyes much easier, and I appreciate the natural-inspired ingredients. Another great product from PawUrgent
View PU-Natural Pet Eye-Area Care Cream →★★★★★
Good for a dog or cats home first aid kit
Living a good distance away from our emergency vets i think this is a must have for our pets first aid box. It can be given to help neutralize toxicity in a pet whilst on the way to a vets. Of course depending on the weight of the pet you may need more than one. I've always used charcoal in aquariums to neutralize the fishes medications after they've been in the water for the correct time. Activated charcoal truly is a wonderful thing. This product of course is for dogs and cats but i have confidence in it. The blunt plastic syringe like design makes dispensing it easy as does the dosage instructions. It's certainly a must have for a dog or cat first aid kit and could well buy precious time whilst awaiting the vets.
View PawProx Activated Charcoal Paste →★★★★★
Great product.
It was delivered on time, and I'm using the products—they're really great.
View PU-Lube Pet Eye Lubricating Gel →★★★★★
A good way to give fast-absorbing calicum!
This PawUrgent Oral Calcium Paste with Vitamin D3 would be great for use during whelping a litter of puppies. It can help supply the dam with much-needed calcium at a time of very high demand during whelping (although important not to give extra calcium before the first puppy is delivered). Calcium is necessary to help with contractions and also can help reduce the risk of eclampsia (milk fever) in the days and weeks after birth. The oral paste format makes it easy to give via the syringe, and the added Vitamin D3 supports calcium absorption. It's particularly useful for larger litters or breeds known to be more prone to post-whelp calcium drops, under veterinary guidance. Overall, it's a practical, targeted supplement for nursing bitches when extra calcium support is needed.
View Calcium Daily Oral Paste →★★★★★
Definitely saves a life, bought 2nd one now
The 30 cc Activated Charcoal Gel for Dogs has been a lifesaver in our home when our dog accidentally ingested something harmful. It's specifically formulated for animal use, which gives us confidence in its safety and effectiveness. Administering it was straightforward, and it worked quickly to help mitigate the effects of poisoning. The gel form makes it easier to give to our dog compared to tablets, reducing stress during an already tense situation. It's now a staple in our pet first aid kit, providing us with a sense of security knowing we have a reliable remedy on hand for emergencies. A must-have for any responsible dog owner.
View PawUrgent Activated Charcoal Gel →
★★★★★
Hope not to use!
This is one of those products that it is wise to have in the first aid box, but hope you never need to actually use it. It has a long shelf life so it can safely be kept in preparation. Given that when you would need to dispense this product into your pooch, which, owing to the situation, will be highly stressful, I think it is worth taking the time when you get the product to read the instructions and have a general idea of how to dispense this product. While it has a ring system to enable the quantity of the dose to be set before depressing the plunger, this is only for toy breeds of dog that only need ½ a tube. In most circumstances, a dog will need one or more full syringes of the product being used. My dog is within the weight to only require 1 full syring but if you have a larger dog, you will need at least 2 of these. This product is designed to give you the chance to get some potentially life-saving medication into your dog, to help stabilise the dog and give your vet the time to provide a treatment.
★★★★★
Char-coal You Be Prepared?
I hope I never have to use this PawUrgent Activated Charcoal Gel, but I feel reassured having it on hand for emergencies. It's designed to buy you valuable time before you can reach a vet, which could make all the difference. The slightly longer nozzle is helpful for administering directly into a dog's mouth, and I like that it can also be mixed into food if needed. That flexibility is a big plus. My only downside is sizing – you need to buy multiple tubes depending on your dog's weight, which could get expensive for larger breeds and isn't ideal for storage. Different tube sizes would be more practical. Overall, a sensible addition to any dog first aid kit.
★★★★★
Very effective
While this paste is on the pricier side compared to some alternatives, it's still much cheaper than a vet visit and their recommended product, which is a big plus when you have six dogs. It's a handy product to keep in the cupboard, especially if you have dogs with sensitive stomachs or dogs that will eat just about anything they can find. I've found it very effective for helping settle digestive upsets and firm up loose stools, usually within a couple of doses. The dosing system is excellent. The plunger has clear ruler markings, so you simply turn the dial to the correct dose and administer it without any guesswork. The paste has a consistency similar to runny peanut butter, and while some of my dogs will happily take it straight from the tube, others prefer it mixed into their food. Another advantage is the shelf life, which means you can keep it on hand for when it's needed without worrying about it expiring quickly. Overall, it's an easy-to-use and effective product that I've found well worth having available for those unexpected tummy troubles.
★★★★★
Good product, price & delivery time.
I've been using this for my cat and really like the gentle formula. It makes cleaning around her eyes much easier, and I appreciate the natural-inspired ingredients. Another great product from PawUrgent
★★★★★
Good for a dog or cats home first aid kit
Living a good distance away from our emergency vets i think this is a must have for our pets first aid box. It can be given to help neutralize toxicity in a pet whilst on the way to a vets. Of course depending on the weight of the pet you may need more than one. I've always used charcoal in aquariums to neutralize the fishes medications after they've been in the water for the correct time. Activated charcoal truly is a wonderful thing. This product of course is for dogs and cats but i have confidence in it. The blunt plastic syringe like design makes dispensing it easy as does the dosage instructions. It's certainly a must have for a dog or cat first aid kit and could well buy precious time whilst awaiting the vets.
★★★★★
Great product.
It was delivered on time, and I'm using the products—they're really great.
★★★★★
A good way to give fast-absorbing calicum!
This PawUrgent Oral Calcium Paste with Vitamin D3 would be great for use during whelping a litter of puppies. It can help supply the dam with much-needed calcium at a time of very high demand during whelping (although important not to give extra calcium before the first puppy is delivered). Calcium is necessary to help with contractions and also can help reduce the risk of eclampsia (milk fever) in the days and weeks after birth. The oral paste format makes it easy to give via the syringe, and the added Vitamin D3 supports calcium absorption. It's particularly useful for larger litters or breeds known to be more prone to post-whelp calcium drops, under veterinary guidance. Overall, it's a practical, targeted supplement for nursing bitches when extra calcium support is needed.
★★★★★
Definitely saves a life, bought 2nd one now
The 30 cc Activated Charcoal Gel for Dogs has been a lifesaver in our home when our dog accidentally ingested something harmful. It's specifically formulated for animal use, which gives us confidence in its safety and effectiveness. Administering it was straightforward, and it worked quickly to help mitigate the effects of poisoning. The gel form makes it easier to give to our dog compared to tablets, reducing stress during an already tense situation. It's now a staple in our pet first aid kit, providing us with a sense of security knowing we have a reliable remedy on hand for emergencies. A must-have for any responsible dog owner.
Real Results with PawUrgent
Watch and see how PawUrgent works
Our storyRead our story →
Why PawUrgent exists
PawUrgent was created with one simple belief: everyday pet care should be easier, smarter and more dependable.
Available on Amazon
★ 4.7 from 53 real customers on Amazon — PawUrgent Activated Charcoal Gel, now also available direct.
Why PawUrgent
Made to be checked, not just believed.
- Clear product information
- Documentation where available
- Real UK company — ATD Vision Ltd
- Free UK shipping, every order
- Real support — support@pawurgent.com
- Product-specific guidance where applicable
Frequently Asked Questions
Is this the same PawUrgent sold on Amazon?
Yes. PawUrgent products sold here are the same formulas available on Amazon — now available direct from us as well.
Do you ship for free in the UK?
Yes, every order ships free within the UK.
Who is behind PawUrgent?
PawUrgent is operated by ATD Vision Ltd, a registered UK company.
What if something's wrong with my order, or I need to return it?
Our full returns policy is still being finalized. If anything is wrong with your order, contact us directly and we'll help sort it out.
How do I track or check on my order?
You can track your order using the link in your shipping confirmation email, or view your order history any time from your account. See our Track Order page for details.
How do I get in touch?
Visit our Contact page and we'll get back to you directly.